dooo.ing

Digital media studioChennai

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dooo.ing.

Our own identity · 2026

The studio's own name and identity, designed first and handed over the same way a client's would be.

Business
dooo.ing, a digital media studio in Guindy, Chennai
For
Clients choosing a studio, and the team using the brand every day
Making
Name, logo, colour, type, voice, motion and this website
Year
2026
  • Naming
  • Logo system
  • Colour and type
  • Voice
  • Motion
  • Website
The dooo.ing wordmark: its three o's are glow, flame and red dots

The brief

A studio that designs brands has to hold its own brand to the same standard. The name had to be easy to say, the logo had to read from a shopfront down to a favicon, and both had to say what the studio does without a line of explanation.

The idea

The name is said “doing”. Its three o’s are the dots you see while someone is typing a reply: work in progress. The full stop after them is the moment the work is done. Every project we run moves from those three dots to that full stop.

What we made

We explored names, colours and sizes with AI, then a designer chose and refined them. The wordmark is set in Bricolage Grotesque Bold, with its three o’s redrawn as solid dots in glow, flame and red that warm up as the work goes on. The full stop and every word stay in ink, on white. When the dots appear without the letters, the full stop always comes with them, so the mark keeps its meaning at any size.

01 · The nameThe word doing in grey, an arrow, then dooo.ing with its three o letters as glow, flame and red dots
One word, easy to say, and the name is the web address.
02 · The ideaThree dots in a typing bubble, labelled while we work, and one ink full stop, labelled when it is done
Three dots while we work. A full stop when it is done.
03 · The processFour steps as dots: glow, tell us what you make; flame, see up to six routes; red, refine the one you pick; an ink full stop, take it everywhere
Every project runs on the same four dots.
04 · The logoThe dooo.ing wordmark, the mark of three dots and a full stop, app icons on white and ink, the wordmark on ink, and the mark at small sizes
When the dots stand alone, the full stop always comes with them.
05 · ColourFour large dots: glow #FFA41B, flame #FF4D1A, red #E4252B and ink #161514, each with its job
Four colours, each with one job.
06 · TypeAa in Bricolage Grotesque for the wordmark and headlines, and Aa in Figtree for reading
Bricolage Grotesque for the name and headlines, Figtree for reading.
07 · VoiceA status line, Now dooo.ing: a logo for a tea shop, as example content; the sign-off Done.; the promise; and the headline
A status while we work, and one word when it is done.
08 · MotionFive frames: three empty dots, then glow, flame and red fill one by one, then the full stop lands
Five frames, from an empty start to done.
09 · In useA website header, two business cards, a tote bag and three social posts, with example content; the mark on the card, the tote and the flame post keeps its full stop
Where the name won’t fit, the mark goes: a card, a tote, a post.

What was handed over.

  • The wordmark, the reversed wordmark and the mark (three dots and a full stop), as SVG
  • A favicon and app icons at 32, 180, 192 and 512 px, and a link-preview image
  • Four colours, each with its screen value and one job
  • Bricolage Grotesque and Figtree, with a role for each
  • A status line for work in progress and a sign-off for work that is done
  • This website, built on the same system

Let’s make
it properly.

Have something to make? Tell us what you’re working on and when you need it.

WeWork Olympia Cyberspace
No 21/22, Alandur Road
Arulayiammanpet, 2nd Street
Guindy, Chennai 600032, India

Email

hello@dooo.ing

We’ll reply with questions, a plan and a quote.

Email us