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Little Dots Play School.

Concept project · A fictional play school in Chennai · 2026

A concept identity for a fictional play school, built from the first mark every child makes, a dot.

Business
A new play school in Chennai, for children aged two to five
For
Parents choosing a first school, and children who can't read yet
Making
Name, logo in English and Tamil, shapes, signs, uniform, welcome pack and social posts
Needed by
Before admissions open
  • Naming
  • Logo system
  • Shape kit
  • Signage
  • Uniform
  • Print
  • Social templates

The brief

A play school needs parents to trust it and children to feel at home in it.

The idea

In Tamil, the dot is called a pulli. Every kolam starts from one, and so does every child’s first drawing.

A concept project. Little Dots Play School is a fictional client.
01 · The word
1234
Little Dots, written in Tamil, has four little dots of its own.
02 · Dot to mark
1234 DotLoopPaintMark
A dot, a loop around it, then paint.
03 · Six routes
little dots
Route 1
littledots
Route 2
Little Dots
Route 3
little dots
Route 4
Your pick
Route 5
Route 6
Six routes at the first review. The client picked the painted one.
04 · The logo
The dot over the i is painted red.
05 · Colourways
Every ground, both scripts, and the app icon.
06 · Colour palette
40%Arisi white#F4EFE4RGB 244 239 228The ground25%Kumkum red#E0472BRGB 224 71 43Joy and calls to act20%Manjal yellow#E39B36RGB 227 155 54Warmth15%Kajal black#1C1B1ARGB 28 27 26Words and dots Tints 1006030 Pairs that readAaKajal on ArisiAaArisi on KumkumAaKajal on ManjalAaArisi on Kajal
Mostly rice white, then red, yellow and black, named for what is in every Chennai kitchen.
07 · Type
Aa அ Baloo Thambi 2 Headings, English and Tamil ag Andika Reading text: a and g as children write them
Round, friendly, and readable for first readers.
08 · Shapes
BlockPebblePathDotLoopGrass
Six shapes a two-year-old can name. Everything else is built from them.
09 · Cubbies
Meera Arjun Zoya Kavin Ilan
Every child gets a shape, so they find their things before they can read.
10 · The gate
The first thing parents see.
11 · Clothes
MEERA TeacherDot room
Each child’s shape and name on the back of their T-shirt. An apron, a tote, a sun hat, a lanyard, socks and badges.
12 · Packaging
crayons First-day kit
The first-day kit: a box, crayons, paints and a bottle.
13 · Rooms
Dot room Loop room Path room
Each room is named for a shape.
14 · Welcome pack
What a new family takes home.
15 · Social
Admissionsopen
Paint dayEvery Friday
Monsoon weekமழைக்காலம்
Posts made from the same kit.
16 · The book
Shapes 2425 Do Don’t
The rules, in one book the school keeps.

What was handed over.

  • Logo in English and Tamil, stacked and horizontal, in every colourway, as SVG, PNG and PDF
  • Four paints with their colour values
  • Six shapes, as files and as stencils for the classrooms
  • Baloo Thambi 2 and Andika, with sizes for signs, books and screens
  • Gate sign, room signs and cubby labels, ready for the printer
  • Uniform, bag, welcome pack and social templates
  • The guidelines book

Let’s make
it properly.

Have something to make? Tell us what you’re working on and when you need it.

WeWork Olympia Cyberspace
No 21/22, Alandur Road
Arulayiammanpet, 2nd Street
Guindy, Chennai 600032, India

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hello@dooo.ing

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